Now that you are filled to the brim with inspo, it’s time to put pen to paper.
Thanks to the internet, we have access to thousands of free tools that can help bring your
marketing to life – without costing you hours of work or leaving you with amateur-looking
design.
If you’ve never had any formal graphic design training and feel that programs like Adobe Photoshop and CorelDRAW are too complicated for you, these free tools will help you fill the gaps of your design knowledge and skills.
Save time, stress, and money with these FREE design tools.
CANVA
If you are a one-person marketing machine but have minimal training in graphic design, Canva will be your new best friend. Canva has thousands of templates, stock photos, and design elements for every kind of marketing campaign, printed and digital.
The best part about Canva is that the software is built for graphic design rookies (i.e. easily adjustable filters, and expansive image libraries). With Canva, you can create professional-looking designs in no time at all!
GOOGLE FONTS
Consider Google Fonts the “phonebook of fonts.” It’s a huge directory of typography that users can search through using keywords and filters. It’s totally free. Free to search, free to download, and free to use any font in your marketing. You can search for the perfect font style, download it to your computer, and add it to your website for a whopping zero Rupees. Pro tip: Pairs well with What Font, a free browser extension that gets font information about the text you’re overing over with just one click!
PICTACULOUS
How long have you agonized over choosing just the right color to match the stock photo on your ad? Too long if you haven’t been using Pictaculous. Pictaculous takes the guesswork out of color-matching and saves you from thinking pink font on an orange background looks okay.
Here’s how it works: upload an image to Pictaculous, whether it’s a photo, logo, or previously-used marketing graphic. Pictaculous puts it through their magic color machine, and POW – out comes a suggested palette of five colors with HEX codes, plus a few other user-sourced suggestions for you to consider using in your design.
